10 Free and Easy Ways to Improve Your Alexa Ranking

Alexa, which is owned by Amazon.com, gives away a free toolbar that you can download and install in your browser. Alexa is then able to keep track of the sites you visit and compute the traffic ranking of those websites, with a rank of “1″ being the assigned to the most visited site.

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If you want a more technical definition, Alexa explains it like this:

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users).”

http://www.alexa.com/site/help/traffic_learn_more

In April 2008 Alexa revised its methodology so as to “aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users“.

http://awis.blogspot.com/2008_04_01_archive.html

How accurately this method reflects the actual surfing patterns of all Internet users is open to question. However, if you bear in mind that by the end of 2005 the toolbar had been downloaded well over 10 million times you will realize why many people still think that Alexa offers one of the best approximations that we have of website ranking, especially for the top 100,000 or so websites.

That is why Alexa remains an important measure of a website’s status and is used as a quick way to assess the popularity of a website by advertisers looking for the maximum exposure for the their money. Websites with a higher Alexa ranking also tend to be trusted more than those with a low ranking, so it is in the interest of website owners to get their sites ranked as highly as possible with Alexa.

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Here are some quick and easy tips to help you do that without spending a single dollar!

1. Install the Alexa toolbar and set your website as your homepage.

2. Copy and paste an Alexa rank widget onto your website. You can get the widget code at http://www.alexa.com/site/site_stats/signup. As well as informing your visitors about your Alexa rank, it will also keep Alexa updated about the number of unique visitors surfing your site.

3. Create a customized version of the Alexa tool bar, Then place a link on your site to the download page and invite your visitors to download it. You will also earn Amazon commissions every time a user shops on Amazon via the toolbar link.

4. If you have a WordPress blog there is a plug-in for Alexa Ranking (wp-Alexa-redirect-0.3plug-in) that you can use. Editor’s Note: This plugin may no longer work.

5. Submit your site to web directories. Although a lot of directories charge a registration fee, you can still find many that are willing to líst your site free of charge or in exchange for a reciprocal link. A lot of the webmasters who browse web directories have the Alexa bar installed, so if they clíck your link it will help your Alexa traffic rank.

6. Become an active participant on Internet marketing and SEO forums. Again, a lot of those forum participants are already webmasters and a high percentage will use the Alexa toolbar when they surf. Place a link to your site in your signature and your rank will improve when any of those people clíck through.

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7. A lot of Asian and Australian websites feature in the Alexa top 100,000 and you can bet that a lot of website owners will have the Alexa toolbar installed, so it makes sense to join social networking sites that are popular in those regions, such as:

  • http://www.orkut.com – Orkut is owned by Google and is the second most visited site in India.
  • http://hi5.com – Hi5 has an Alexa ranking of 17 at the time of writing this article.

8. Become an Alexa expert and post articles that discuss Alexa ranking and SEO tips. This will attract people to your site who may be interested in downloading your toolbar, or people who have already done so. Either way, it will be good for your Alexa ranking. You could even build a whole category of articles on your website devoted to this theme.

9. Set up a freebie page on your website and post a líst of useful tools to attract other website owners to your site. Include another link to your Alexa toolbar download page.

10. Get into the habit of using Stumbleupon and other bookmarking sites to spread the word whenever you post a new article on your website or blog. Set up a group of fellow website owners so that you can have run reciprocal stumbling campaigns for better results.

If you apply these ten quick and easy methods you will definitely see an improvement in your Alexa rank and you should also start to attract more traffíc to your site!

About The Author
Darrell Howell is an Internet Marketer and Blogger. Visit his Blog at BlueRidgeMoney .

Social Media Optimization: The Power Of Popular Opinion

Social Media Optimization:
The Power Of Popular Opinion

By Brian Easter (c) 2008

Why should I care about Social Media Optimization?

You should care about Social Media Optimization (SMO), because you care about your company’s image. There’s an old saying that goes something like, “A happy customer will tell one other person about his good experience. A disgruntled customer will tell ten people about his bad experience.” Good or bad, that’s powerful marketing. Social Media Optimization gives you the power to take an active role in managing your brand by interacting with your current and potential clients by discussing your products, their comments and concerns and continually promoting your brand.

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Social Media Optimization Defined

In its most basic form, Social media optimization is any method used to raise your website’s online visibility through meaningful communication. SMO opens a dialogue between you and your clients, using the power of popular opinion to fuel your marketing campaign. The open format strengthens your search engine optimization efforts by fostering a mutual connection with your clients through the myriad of online communities, also called social media sites. Current examples of SMO include:

  • Creating profiles in social media communities such as MySpace, Facebook, and VIRB.
  • Participating in and/or creating blogs.
  • Disseminating your blogs or articles using RSS feeds.
  • Creating and sharing content through community based sites like Flickr, YouTube, and more.

Not to incorporate unnecessary buzz words, but SMO is a very Web 2.0 approach to Search Engine Optimization. Of course, Web 2.0 merely refers to the perceived second generation of Web-based communities and hosted services – the social-networking sites, wikis and folksonomies, which facilitate collaboration and sharing between users. SMO allows you to become an active member of your online community, quite an important aspect of marketing your brand. Through participation, you establish yourself or your company as an industry leader and improve your online visibility.

As you can imagine, Social Media Optimization is most effective when the viral nature of the technique and its communities are utilized in a positive manner. Creating legitimate content, building relationships and instilling trust in your community is the very backbone of SMO. You may initiate the process, but effective SMO will take on a life all its own. A true forum is bred through the act of continual communication between your company and your online audience.

Of course, not everyone plays by the rules. In every aspect of life, you will find those who would cheat the system to receive short term gains. Like most schemes, the underbelly of SMO may seem attractive to anyone looking for a quick fix, but don’t make that mistake. Just as it’s true with SEO, erroneous SMO will backfire. Using questionable techniques will very likely yield the exact opposite results you were hoping to see.

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SMO Etiquette

Legitimate SMO techniques are centered on sharing information and exposing your community to your interests. As such, you want to focus on promoting proper SMO etiquette. The MySpace super fríend, the guy or gal who adds anyone and everyone, would be a good example of improper Social Media Optimization. The whole concept behind Social Media is to create a community with similar interests for meaningful discussion and let the power of popular opinion grow your online visibility. Of course, you may belong to several different communities and you may even have some of the same friends in those different communities. That’s perfectly fine. The idea is to remain active in your communities by adding friends and contributing relevant content. Adding friends in bulk, for no reason, is no way to optimize.

Communal sites like MySpace and Facebook, or even YouTube and Flickr to some extent, are indeed popularity contests. However, simply trying to catalog massive amounts of unrelated, uninterested “friends” is totally counterproductive. Let the high school kids worry about who’s got the most friends. For the purpose of SMO, you should concern yourself with quality, not quantity.

Using unsavory SMO techniques is the Web 2.0 equivalent to spam. Unfortunately, we’re all far too familiar with spam. Unsolicited bulk messaging and link heavy advertisements instead of useful comments are two of the more prevalent methods of Social Media spamming. However, Social Media spamming is even more atrocious than email spam, because the offending text is visible to everyone on the site. It doesn’t hide in your inbox, so it can really dilute the appeal of the site. Your kindergarten teacher was on the right track. If you don’t have something relevant to say, don’t say anything at all.

Is SMO right for my firm?

There are many different types of Social Media sites currently available. To put it in perspective, think about all the different interests you have in life. Now, consider the possibility that there’s at least one Social Media site for each of your interests. Of course, you’re not the only person on the Internet, so it’s a safe bet there are literally millíons of sites dedicated to countless interests around the globe. Believe it or not, there’s a group out there looking for your company, product or service. You just have to make it available. Therefore, understanding how to submit to and maintain your content on each community is absolutely crucial when developing a successful SMO strategy.

A few examples of the different Social Media genres include:

News – These sites allow users to submit news articles. Once an article is published, users can submit their comments and vote to promote the story and/or author.Examples include: Digg, Propeller, Newsvine

Media – These sites allow users to upload and share a variety of different media files. The overwhelming majority of these sites are dedicated mainly to photo and video files.

Examples include: YouTube, Flickr

Wiki – These sites allow users to add and edit informational articles as determined by the individual users.

Examples include: Wikipedia, WikiHow, Million Dollar Wiki

Networking – These sites allow users to create profiles and network with others according to similar traits, tastes, and interests.

Examples include: MySpace, Facebook, Virb

Bookmarking – These sites allow users to compile public bookmark collections of sites they find interesting, informative, or helpful. The more a site is bookmarked, the higher the ranking.

Examples include: Stumble Upon, Technorat, Del.icio.us

When executed properly, Social Media Optimization can be quite a beneficial marketing tool. However, SMO may simply not be the right fít for your organization. Some questions you might like to consider before launching your SMO campaign are:

  • Most SMO sites share very specific information. Would your products benefit from this type of content specific market?
  • The audience for most Social Media sites is more of a young, tech savvy group. Would your company, product or service appeal to their fickle nature?
  • Does your web site contain a blog, or similar media outlet, you can regularly update with relevant content?
  • Given the fact that community based sites focus on individual profiles and commentary, are you comfortable with developing unique profiles across multiple sites?

In summary

Social Media Optimization has become a successful marketing tool for one simple reason. It works. The gap between old media and new has gotten smaller and smaller with the majority of the prominent television and print media outlets finally embracing the Internet by launching sites of their own. The different Social Media sites, like MySpace and Facebook, have exploded with profiles for everything from 8th graders discussing their favorite bands to full scale ad campaigns for Blockbuster movies.

If done correctly, SMO can expose your brand to markets you didn’t think possible. Whether it’s used alone to drive a campaign or in conjunction with your current interactive marketing strategy, Social Media Optimization offers you a significant advantage.

About The Author
Brian Easter is the CEO of NeboWeb. As CEO, Easter has led NeboWeb to explosive growth, attracting Fortune 500 clients and driving strategic partnerships which have fueled NeboWeb’s expansion.

Create a Virtual Employee and Sell More!

Imagine if you could speak to every individual that visits your website, answer their questions, communicate key marketing messages and make sure they either make a purchase or leave their contact information. How about if you could offer this level of 24/7 support for less than $10 a month? If it sounds too good to believe, you haven’t heard of SitePal.

Try it RISK FREE for 15 days!

Use A SitePal Virtual Employee To:

  • Increase your conversions and sales
  • Engage your visitors to take action
  • Provide information on your product
  • Collect leads from your visitors

How it Works
SitePal is web-based software that allows you to create animated speaking characters that act as virtual employees on your website. Using SitePal’s easy-to-use, powerful online editing tool, you can:

  • Customize the character to your liking
  • Add audio through either voice recording or text-to-speech functionality
  • Publish it to your website within minutes

The process is virtually automated, no technical experience is required and characters can be changed whenever you want. A SitePal virtual employee is a cost-effective, proven way to enhance the customer experience, reinforce your brand and improve business results.

Visit www.SitePal.com to learn how other businesses benefit from SitePal.

WordPress Plugin and FeedBurner Solution Launched

Following the successful launch of BidVertiser Ads for Feeds, we have now added 3 unique solutions that allow you to  keep your current feed address (including FeedBurner!) when running BidVertiser ads for Feeds:

1. WordPress Plugin to allow you to seamlessly embed the BidVertiser Ads in your feeds.

2. Solution for FeedBurner that allows you to embed the BidVertiser Ads in your current FeedBurner address (and keep your Subscribers Count!).

3. Solution for Blogger that allows you to embed the BidVertiser Ads in the footer of each of your post feeds.

All of those great features are now available for you in your publisher control panel under the Get Feed Widget button (after registering a feed).

More info can also be found at http://blog.bidvertiser.com

How to get top 10 rankings on Google & Yahoo

If you want to get high rankings on Google and other major search engines then you must optimize your web pages. IBP’s Top 10 Optimizer helps you optimize your web pages quickly and easily.

Fact: If you want to get high rankings on Google and other major search engines then you need optimized web page content and high quality inbound links. IBP helps you get both.

IBP helps you get high Google rankings in three easy steps:

three steps

website promotion software tool Download IBP now and install it on your computer. IBP runs on Windows 98/Me/2000/XP/Vista.
search engine placement Start IBP and enter your website address in IBP’s Top 10 Optimizer tools.
top 10 search engine ranking Follow the instructions and benefit from top 10 search engine rankings on Google & Yahoo!
IBP tells you in plain English and in great detail what you have to do to get a top 10 ranking for your specific keyword in the search engine you’ve chosen. IBP supports all important search engines.

Analyze your website now

IBP uses a proven method that works

A search engine optimization method that really works is to analyze the web pages that currently have a high ranking for your important keyword. Since these pages have a top 10 ranking, the pages must have all the best settings.

With IBP, analyzing the top ranked web pages is as easy as 1-2-3. IBP analyzes the web pages that currently have a top 10 ranking in the search engine of your choice and compares them with your page.

IBP tells you how the pages have achieved that ranking and how you must change your web pages and the links to your website to obtain a similar ranking. Improving your website has never been so easy. IBP helps you get more customers and more sales with increased search engine rankings.

How to optimize your website for GoogleIBP’s Top 10 Ranking report demystifies Google’s ranking algorithm and tells you in easy-to-understand words how to optimize and prepare your website specifically for better results in Google.

Suppose you want to know how to get a top 10 ranking for the search term “outdoor equipment” in Google. IBP will tell you how to optimize your website for exactly that search term in Google.

IBP’s advice is based on in-depth analysis of current, up-to-the-minute top 10 results in Google for that search term and it is specifically for that search term and specifically for Google..

IBP’s high quality analysis results are always up-to-date, specific, and accurate. You won’t get that level of search engine optimization accuracy with any other tool.

IBP also works with Yahoo’s latest search engine ranking algorithm, with MSN Search and all other major search engines. IBP helps you get the rankings you deserve.

Is your search engine optimization company really good?

Did you hire a search engine placement or a search engine optimization company to get high rankings for your site? Use IBP to find out if they really optimized your site for high rankings on Google.

Of course, IBP also works with other search engines. Don’t wait any longer and download the free IBP trial now.

Read what our customers say about IBP:

Jean-Boucher, Magicien.biz, says:

“I have bought books, e-books and applications about SEO, I subscribe to numerous newsletters related to SEO, but the only tool I don’t regret buying is IBP. With IBP, I have managed to place my website on the first place for my target keyword.

I’m first in Yahoo & MSN and I am currently 3rd with Google. The beauty of this program is that it works with any language. All you have to do is to follow the clear instructions. Thank you IBP.”

Michael Wong, Mikes-Marketing-Tools.com, says:

“IBP is a search engine optimization tool that turns SEO novices into experts overnight! [...] The report is not only comprehensive, but goes into the kind of detail that would take a professional optimizer quite a few hours to produce.

You then simply go through the checklist and make the appropriate changes to your web page. [...] You really have to see for yourself. It’s so simple, even a complete computer novice can use it. I highly recommend it!”

Yvonne Walker, HerbalLuxuries.com, says:

“I just purchased IBP and I love the product. I had previously purchased a couple of other programs before buying IBP, wow what a difference. The reports are very in-depth.

The main items that differentiate IBP from the others are the reports make sense and they are clear and concise. The other thing is the design of the software, nice interface, easy to follow. Thanks for such a great tool that actually works.”

Richard Bravo, Jackson Hole Real Estate Company, says:

“I just wanted to let you know your software ROCKS! After just one week of implementing data from our IBP reports we have seen 23 NEW listings.

We jumped an average of 10 spots that put us on the first page of most of our key phrases and we just hit #1 on one of our most coveted key words. Yee-Haw! Thanks for developing such a great tool.”

Our guarantee: top 10 rankings or money back

We guarantee that your website will be listed in the top 10 results in the search engine of your choice for a keyword of your choice if you use IBP as explained in the manual (Order IBP now).

Bidvertiser

Now you can earn even more with BidVertiser!

Our new referral program allows you to increase your earnings by directing users to signup with BidVertiser.

Simply place a Referral button on your site and you will start earning money whenever a user clicks on your button and signs as an advertiser or a publisher:

When a user signs as an advertiser and first spends $10, we’ll credit your account with $5. When that same advertiser spends $50, you will be credited with an additional $20.

When a user signs as a publisher and first earns $10, we’ll credit your account with $10. When that same publisher earns $50, you will be credited with an additional $40.


nimbuzz

Hello there,

We have three exciting updates for you this month: Nimbuzz is on the iPhone, Facebook/MySpace/StudiVZ chat, and you can set your Personal Message!

Nimbuzz on The iPhone

Free calls, chat and more are now available straight from your iPhone or iPod touch.

  • Landscape-chat makes it easy and fast to type
  • Call your IM buddies all over the world for free on your Wifi connection: Skype, Yahoo! Messenger, Windows Live Messenger (MSN), Google Talk
  • Chat with social network friends: Facebook, MySpace, Gadu-Gadu, studiVZ, Hyves

You can find Nimbuzz in the iTunes App Store.

Read more on the Nimbuzz blog: Free calls, chat, messaging, and more … on the iPhone!

MySpace, Facebook, and studiVZ chat now available through Nimbuzz

You can now chat with all your friends from Facebook, MySpace, and StudiVZ on Nimbuzz.

With Nimbuzz Mobile you can even do this on the go. So while you are waiting for the bus, or are attending a boring lecture or office meeting, chat with your friends from Facebook, MySpace, and studiVZ.

Read more on the Nimbuzz blog:

Set Your Personal Message

Got some news to share, but don’t have the time to call all your friends or send them an email?

From now on you can use the Nimbuzz Personal Message to display your news or experiences to friends on Nimbuzz and other networks.

Read more on the Nimbuzz blog: Nimbuzz Personal Message – broadcast your life

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